Privacy Policy

PRIVACY POLICY

This Privacy Policy applies to the products, services, and websites (including bateel.sg) provided and/or operated by Bluebell Singapore Pte Ltd (hereinafter referred to as "Bluebell", "Company", "we", "us", or "our") and explains how we collect, use, handle, and safeguard your Personal Data in compliance with the Singapore Personal Data Protection Act (PDPA).

OUR COMMITMENT TO PRIVACY This statement is designed to assist you in understanding how we collect, use, and protect the personal data you provide to us, helping you make informed decisions when using our website, products, and services. We continuously evaluate our privacy practices against new technologies, business requirements, and customer needs. As a result, our Privacy Policy may be updated from time to time. We encourage you to review this policy regularly to stay informed of our latest practices.

Our officers, management, and staff are committed to respecting the confidentiality of, and taking all reasonable precautions to safeguard, any personal data collected, stored, transmitted, or processed by or on behalf of the Company.

TYPES OF PERSONAL DATA COLLECTED To carry out our business operations—including processing account registrations, fulfilling orders, and providing online services—we may request certain mandatory personal data from you. Failure to provide this information may prevent us from fulfilling your requests. This data includes:

  • Full name

  • Correspondence address and billing address

  • Account details (including account numbers, service numbers, or usernames)

  • Payment details (including credit card and banking information)

  • Contact details (including telephone number and email address)

  • Identity verification information (including ID type and ID number)

In some instances, we may also invite you to provide optional information to help us improve our offerings and tailor content to your preferences. Where a service is personalized or dependent on complete demographic details, withholding optional data may restrict access to those features. Optional data includes:

  • Age and gender

  • Salary range, employment details, education, and profession

  • Hobbies, leisure activities, and lifestyle interests

  • Other products or services subscribed to

  • Family and household demographics

AUTOMATIC DATA COLLECTION When you browse our Website, our web servers automatically collect technical data regarding your online session to provide aggregated, anonymous statistics. This helps us analyze website traffic and improve user experience. Automatically collected data includes:

  • Browser type and version

  • Operating system

  • Domain name and IP address

HOW WE USE YOUR PERSONAL DATA We use personal data to administer our business, deliver customer support, process orders, and provide enhanced products and services. Specifically, your personal data may be used for:

  • Processing orders, payment clearance, and fulfilling transactions

  • Responding to customer inquiries, requests, and support needs

  • Sending information about our products, services, promotional activities, competitions, and events

  • Marketing and promotional initiatives conducted by us, our vendors, or business partners

  • Managing customer loyalty schemes, membership registrations, and user privileges

  • Tailoring content and advertisements to personalize your online experience

  • Conducting internal analytics, customer surveys, statistical reporting, and market research

  • Enhancing and evaluating our existing products and services

  • Fulfilling any other purpose directly related to the above

COOKIES We use cookies to optimize your experience on bateel.sg. Cookies are small text files stored on your device by your web browser when you visit our site. They allow us to recognize returning users and personalize site visits. Information gathered through cookies is used in accordance with this Privacy Policy.

Most browsers accept cookies automatically, but you can modify your browser settings to reject or disable cookies at any time.

THIRD-PARTY LINKS Our Website may contain links to third-party sites or co-branded pages. Once you navigate away from bateel.sg via an external link, our Privacy Policy no longer applies. Your browsing and interactions on external sites are governed solely by those third parties' terms and privacy policies. We are not responsible for the privacy practices, content, or security of external websites.

SECURITY OF INFORMATION We implement reasonable technical and organizational measures to safeguard all personal data collected from unauthorized access, disclosure, alteration, or misuse. Access is strictly limited to authorized employees and service providers. However, no transmission of data over the internet or storage system can be guaranteed as 100% secure, and we cannot warrant complete immunity against unauthorized third-party breaches.

DATA RETENTION We retain personal data only for as long as necessary to fulfill the operational, commercial, or legal purposes for which it was collected. Once data is no longer required, we securely destroy or anonymize it in accordance with applicable laws.

DISCLOSURE TO THIRD PARTIES Your personal data will be kept strictly confidential. However, to fulfill the purposes outlined above, we may share information with trusted third parties, including:

  • Our subsidiaries, parent companies, and corporate affiliates

  • Authorized vendors, business partners, and service providers (e.g., payment gateways, logistics providers, debt collection agencies, or IT support)

  • Joint-marketing partners bound by strict confidentiality obligations

  • Regulatory authorities, law enforcement agencies, or courts of law where required or permitted under applicable law or legal orders

Except as described in this policy, we will not sell, rent, or trade your personal data to third parties without your explicit consent.

YOUR RIGHTS: ACCESS, CORRECTION, AND CONSENT WITHDRAWAL Under the PDPA, you have the right to request access to the personal data we hold about you, request corrections to inaccurate data, or withdraw your consent for our continued use of your data.

  • Access & Corrections: To request access to or update your personal data, please submit your request to our Data Protection Officer via email. Upon verifying your identity, we will process your request within the statutory timeframe.

  • Marketing Preferences & Unsubscribing: You may opt out of receiving promotional emails at any time by clicking the "Unsubscribe" link located at the bottom of any marketing email sent by us.

YOUR CONSENT By accessing bateel.sg, purchasing our products, or enrolling in the Bluebell CRM and Loyalty Programs, you consent to the collection, use, and disclosure of your personal data as set out in this Privacy Policy.

CONTACTING OUR DATA PROTECTION OFFICER (DPO) If you have any questions, feedback, or requests regarding your personal data or this Privacy Policy, please contact us electronically:

  • Email: cs@bateel.bluebell.sg

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